Brian Solis’ Four Moments of Consumer Truth Is Referenced By Namibia Economist

Solis is referenced in two unique ways in a Namibia Economist article by Natasja Beyleveld called “Mirror Mirror on the wall, if I ride a skateboard will I fall? The Ultimate Moment of Truth.” The author starts the piece provocatively by saying “Architecting experience begins with empathy (Brian Solis), so stop focusing on the funnel. Or stop funneling what you want down the customer’s throat?”

Later she references Solis speaking “about designing for the four moments of truth, and every moment in between.” She then talks about Google introducing the Zero Moment of Truth (ZMOT), P&G’s First Moment of Truth (FMOT) and the Ultimate Moment of Truth (UMOT) in reference to consumers’ creating their first impression of a product and a desire to inform others about it.

Read the entire article here: https://economist.com.na/47166/perspectives/mirror-mirror-on-the-wall-if-i-ride-a-skateboard-will-i-fall-the-ultimate-moment-of-truth/

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